Are Your Marketing Assets Trade Show-Ready? Prep for Success with Prodify
Photo by Navamin studio on Canva
Trade show season is here and building product manufacturers are gearing up to showcase their latest products to a captive audience of potential specifiers from the architecture, engineering, and construction (AEC) community. For your marketing team, trade shows involve preparing a wide range of assets, from product brochures and catalogs to booth graphics, cut sheets, installation guides, sustainability and compliance documents, and more!
To support the live conversations your sales team will have with AEC prospects at shows, your assets need to be clear, engaging, and on-brand, but getting the latest assets approved and printed in time can be stressful. Luckily, Digital Asset Management (DAM) systems like Prodify make managing all your trade show assets much easier. With DAM software, you can ensure your marketing materials are easy to find, up-to-date, and show-ready.
In this blog, we’ll explore the importance of trade shows for your success and discuss how DAM software helps you maximize your impact before, during, and after showtime.
- Why Trade Shows Still Matter for Building Product Manufacturers
- Pre-Show: Fast & Coordinated Content Prep
- During the Show: Wow the Crowd with Your Assets
- After the Show: Optimize for Ongoing Success
Why Trade Shows Still Matter for Building Product Manufacturers
Despite the rise of digital marketing over the past years, trade shows remain an important marketing touchpoint for building product manufacturers looking to connect with key industry professionals, showcase their products, and build lasting relationships with design firms. The graph below illustrates that U.S.-based marketers are still highly optimistic and confident in the effectiveness of trade shows.
If there’s one thing this data demonstrates, it’s that trade shows are here to stay. For marketing teams in building product manufacturing, that means prioritizing these events as key opportunities to boost your brand’s visibility by designing an eye-catching booth and creating high-quality tradeshow materials.
Pre-Show: Fast & Coordinated Content Prep
Keep Your Assets Consistent & Ready to Shine
Trade show prep means everyone’s in the mix: content writers, designers, marketing managers, and more. Unfortunately, communication and collaboration among team members can sometimes become fragmented, especially as trade show deadlines loom.
With DAM, everyone works with the same, most up-to-date versions of every asset, ensuring that your entire team is always on the same page. This means no embarrassing mix-ups with outdated assets, which can erode AEC trust in your products and damage your reputation. Consistency is key to leaving a strong, professional impression, and DAM makes sure your brand stays sharp across all your materials.
Quickly Find What You Need, When You Need It
When preparing for a trade show, the last thing your marketing team needs is to play hide-and-seek with files. A DAM system allows your team to store all assets in one centralized, searchable location. No more wasting time hunting through a mountain of folders or relying on email chains to retrieve the correct version of an asset. With DAM, you can quickly locate everything you need to put together top-notch trade show materials.
Prep for Multiple Trade Shows Like a Pro
Like many manufacturers, you may attend more than one trade show each year, each requiring its own set of marketing materials. With Prodify, you can quickly localize assets for different regions, audiences, or trade show themes using specific folders or tags, making it easy and efficient to prepare materials for several events at the same time.
From local trade shows to larger, global ones, DAM helps your team stay on top of all the different assets needed and ensures that your materials remain fresh and relevant for each trade show you attend.
During the Show: Wow the Crowd with Your Assets
Focus on the Assets that Matter Most
With Prodify, you can gain real-time insights into when a prospect views or downloads one of your marketing assets, allowing you to assess their effectiveness and ROI. Armed with this information, you can fine-tune your trade show strategy, ensuring that you’re creating materials that will resonate most with your audience and be the most helpful to your sales team.
Whether it’s optimizing your brochures for better engagement or creating new, targeted content based on what your prospects are interacting with, DAM software can maximize the impact of your assets at the event.
Provide On-Demand Access to Your Digital Assets
Empower your sales team and booth staff by giving them immediate access to your most up-to-date digital assets while they’re at the show. With DAM, they can effortlessly pull up brochures, presentations, videos, product images, and any other marketing materials they need.
Leverage QR Codes & Digital Downloads
Provide potential leads with QR codes or links they can use at the show to instantly download relevant assets, eliminating the need for heavy stacks of printed materials and the worry of running out. You’ll also cut down on printing costs and reduce your environmental impact.
Offer a modern, interactive experience to trade show-goers, making their time at your booth more engaging and memorable. You can also capture contact information as part of the download process, allowing you to build a targeted follow-up list for post-show engagement.
After the Show: Optimize for Ongoing Success
Gain Actionable Insights & Determine ROI
Measure the ROI of your trade show participation by monitoring the performance of your assets and identifying which content resonated most with your prospects. With Prodify, you can track which of your digital assets were viewed or downloaded by attendees to identify what sparked the most interest and had the greatest impact. Use these insights to fine-tune your strategies and ensure that future trade shows deliver even greater results.
Nurture Leads with Follow-Up Content
Send tailored follow-up emails to trade show leads with additional resources, product information, or personalized offers, ensuring that your engagement continues long after the event is over.
Get Trade Show-Ready with Prodify
Why DAM software is a game-changer for trade show success:
✔ Saves Time → Eliminates last-minute content chaos.
✔ Enhances Consistency → Ensures brand-compliant materials are always used.
✔ Increases Engagement → Enables sales teams to provide instant, relevant content.
✔ Improves ROI → Helps track content effectiveness and refine strategies.
Don't let asset management become a bottleneck in your trade show preparations. Leverage the power of DAM to stay organized, save time, and make the most of your marketing efforts during the busy trade show season.
Prodify is the first-ever DAM solution designed specifically for building product manufacturers—join the waitlist today for exclusive early access.