Why Marketing & Sales Teams at Building Product Manufacturers Need DAM Software

Trade show season is here and building product manufacturers are gearing up to showcase their latest products to a captive audience of potential specifiers from the architecture, engineering, and construction (AEC) community. For your marketing team, trade shows involve preparing a wide range of assets, from product brochures and catalogs to booth graphics, cut sheets, installation guides, sustainability and compliance documents, and more!

Effectively managing your digital assets is essential for your success. Building product manufacturers (BPMs) deal with a wide range of assets daily, from technical design files and product images to marketing collateral and sales resources. The costs of disorganization can be high, and poor digital asset management can directly impact your bottom line, making it harder to stay competitive in a fast-paced market.

With Prodify’s analytics, you can gain real-time visibility into when professionals from the AEC (architecture, engineering, and construction) community engage with the assets you've shared. This detailed engagement data enables your marketing and sales teams to track how key specifiers interact with your assets, so they can tailor their strategies according to AEC interests and behavior.

When it comes to quickly locating your assets in DAM software, tagging plays a crucial role. By describing key attributes of your files, tagging improves your ability to search and filter assets within the DAM system. With Prodify, your tags are fully customizable, allowing you to organize them in a way that best fits your needs and workflows.

Building product manufacturers (BPMs) have traditionally relied on a mix of tools—such as Google Drive, SharePoint, OneDrive, and other general-purpose Digital Asset Management (DAM) platforms—to store, share, and manage their files. Many BPMs even use several of them simultaneously, which can lead to fragmented workflows, miscommunication, inconsistent asset organization, and reduced productivity. Because they’re ill-equipped to meet the specialized needs of today’s BPM teams, these tools frequently end up wasting of your valuable time and resources. In this guide, we’ll explore how Prodify compares to other DAM software as the first-ever solution tailored specifically to the unique needs of building product manufacturers like you.

Building product manufacturers (BPMs) have traditionally relied on a mix of tools—such as Google Drive, SharePoint, OneDrive, and other general-purpose Digital Asset Management (DAM) platforms—to store, share, and manage their files. Many BPMs even use several of them simultaneously, which can lead to fragmented workflows, miscommunication, inconsistent asset organization, and reduced productivity. Because they’re ill-equipped to meet the specialized needs of today’s BPM teams, these tools frequently end up wasting of your valuable time and resources. In this guide, we’ll explore how Prodify compares to OneDrive as the first-ever DAM solution tailored specifically to the unique needs of building product manufacturers like you.

Building product manufacturers (BPMs) have traditionally relied on a mix of tools—such as Google Drive, SharePoint, OneDrive, and other general-purpose Digital Asset Management (DAM) platforms—to store, share, and manage their files. Many BPMs even use several of them simultaneously, which can lead to fragmented workflows, miscommunication, inconsistent asset organization, and reduced productivity. Because they’re ill-equipped to meet the specialized needs of today’s BPM teams, these tools frequently end up wasting of your valuable time and resources. In this guide, we’ll explore how Prodify compares to SharePoint as the first-ever DAM solution tailored specifically to the unique needs of building product manufacturers like you.

Building product manufacturers (BPMs) have traditionally relied on a mix of tools—such as Google Drive, SharePoint, OneDrive, and other general-purpose Digital Asset Management (DAM) platforms—to store, share, and manage their files. Many BPMs even use several of them simultaneously, which can lead to fragmented workflows, miscommunication, inconsistent asset organization, and reduced productivity. Because they’re ill-equipped to meet the specialized needs of today’s BPM teams, these tools frequently end up wasting your valuable time and resources. In this guide, we’ll explore how Prodify compares to Google Drive as the first-ever DAM solution tailored specifically to the unique needs of building product manufacturers like you.

Managing digital assets is about more than just storage and organization. Compliance with industry standards, regulatory requirements, and internal approval processes are all crucial to ensuring that your assets are correctly used and distributed. Making your compliance information readily accessible to specifiers also plays a key role in building their trust and increases the likelihood of your products being selected over a competitor’s. In one study, architects identified compliance resources as one of the most important pieces of content manufacturers should include on their websites.

For building product manufacturers (BPMs), weak collaboration between internal teams can severely impact product development and omnichannel marketing and sales strategies. Collaborative, like-minded teams are essential for fueling innovation and boosting efficiency, but achieving alignment can be challenging. That’s where Digital Asset Management (DAM) software comes in—an indispensable tool for BPMs looking to strengthen internal teamwork. As a single source of truth, DAM software creates a unified digital ecosystem where everyone can effortlessly access and share the most up-to-date assets, saving valuable time and empowering your teams to work more cohesively than ever before.

Your brand assets are the wind beneath your wings: they define your identity, set you apart from other manufacturers, and nurture relationships with professionals within the architecture, engineering, and construction (AEC) community. But keeping your assets organized, ensuring a cohesive brand identity, and providing readily accessible files for sales use can be difficult. Fortunately, DAM software is here to help with all your brand management needs.

The struggle to provide your digital assets to the architecture, engineering, and construction (AEC) community in a timely and efficient way can feel like a heavy burden, leading to failure to get your products specified, loss of revenue, reduced productivity, and frustration among internal teams. You also often grapple with outdated, inaccurate, or duplicated assets stored in several different, hard-to-find places. Fortunately, there’s a solution to ease this burden.