The Pitfalls of Poor Asset Management: A Wake-Up Call for Building Product Manufacturers

Effectively managing your digital assets is essential for your success. Building product manufacturers (BPMs) deal with a wide range of assets daily, from technical design files and product images to marketing collateral and sales resources. The costs of disorganization can be high, and poor digital asset management can directly impact your bottom line, making it harder to stay competitive in a fast-paced market.

In this blog, we'll dive into 4 consequences of poor digital asset management and explain how you can steer clear of these pitfalls with a Digital Asset Management (DAM) solution like Prodify.

1. Wasted Time & Increased Costs

One of the most immediate consequences of poor digital asset management is wasted time. When your files are disorganized, your teams struggle to find what they need, leading to frustration and delays in workflows.  

In a Glean survey, 44% of employed Americans said searching for what they need at work is more painful than going to the dentist, while 26% admitted to creating a work item only to find that it already existed. These inefficiencies and duplicated efforts directly hinder your team’s ability to meet deadlines and keep projects moving, resulting in lost productivity and increased operational costs.

DAM to the rescue: Take the pain out of searching for files with a robust DAM system like Prodify, which ensures your assets are always at your fingertips, ready for use. This also eliminates wasted time spent duplicating work so you can cut costs and supercharge your teams’ productivity across the board. Learn more about how Prodify’s custom tagging improves asset searchability here.  

2. Erosion of Trust in Your Brand

In the building product industry, the satisfaction of your AEC (architecture, engineering, and construction) clients often hinges on your ability to deliver the right product information quickly and accurately. Poor digital asset management can lead your sales team to unintentionally provide outdated or incorrect information to potential specifiers, resulting in customer frustration and potentially lost sales.

Without a centralized, organized system for storing and accessing brand assets, different teams may also end up using incorrect logos, inconsistent color schemes, or outdated technical files. This dilutes your brand, damages your reputation, and erodes AEC trust.

DAM to the rescue: Maintaining a consistent brand identity is crucial in building trust with AEC professionals. A DAM solution like Prodify ensures that everyone in your organization is using the most up-to-date, accurate, and branded assets, helping you present a unified front that builds credibility. Learn more about how Prodify simplifies brand management here.

3. Compliance Risks

BPMs navigate a complex landscape of certifications, environmental standards like LEED (Leadership in Energy and Environmental Design), and industry regulations, where compliance is critical to promote greener building practices and building safety. Poor digital asset management puts your company at risk—if your assets aren't properly organized, you might miss important compliance updates, leading to potential violations.

DAM to the rescue: DAM systems like Prodify keep all your certified assets organized in a centralized, easy-to-access location, making it simple to stay up to date with regulatory changes and never miss an important update. This reduces the risk of compliance violations, helps you stay on top of industry standards, and ultimately protects your company from unnecessary risks. Learn more about how Prodify streamlines your compliance workflows here.

4. Lack of Data Insights

AEC interactions with your assets offer valuable insights that your sales and marketing teams can leverage to craft personalized campaigns and schedule timely follow-up communications. However, without Prodify's DAM system, manufacturers can't access this critical data, hindering their ability to close more deals and drive higher revenue.

DAM to the rescue: With real-time insights into which AEC users have viewed and downloaded your assets, your sales and marketing teams can track engagement and interest levels and adjust their efforts accordingly. Learn more about the power of Prodify’s analytics here.

Invest in Better Asset Management with Prodify

The costs of poor digital asset management are steep and far-reaching—affecting everything from productivity and AEC satisfaction to compliance and data analytics. For BPMs, implementing a powerful DAM solution is no longer a luxury; it’s a necessity.

Prodify is the first-ever DAM solution designed specifically for building product manufacturers—join the waitlist for exclusive early access.