DAM Software for Marketing & Sales Teams at Building Product Manufacturers: Why Is it a Perfect Fit?

As a member of the sales and marketing teams at a building product manufacturer (BPM), you understand the weight of managing an overwhelming number of technical files and other online resources. The struggle to provide your digital assets to the architecture, engineering, and construction (AEC) community in a timely and efficient way can feel like a heavy burden, leading to failure to get your products specified, loss of revenue, reduced productivity, and frustration among internal teams. You also often grapple with outdated, inaccurate, or duplicated assets stored in several different, hard-to-find places. Fortunately, there’s a solution to ease this burden.

Unlike standard, out-of-the-box file management solutions, digital asset management (DAM) software effortlessly handles your marketing and sales operational needs and propels your success.  

This blog will cover:  

• What is DAM software?

• The top 6 marketing and sales challenges for BPMs solved by DAM software

• Is DAM software suited to all BPMs?

• Introducing Prodify: the first-ever DAM software built for BPMs

What Is Digital Asset Management (DAM) Software?  

Put simply, Digital Asset Management (DAM) software centralizes all your digital assets into one easily accessible and organized location. Essential for operational efficiency, it allows organizations to manage, access, and distribute digital files with ease.  

What Is a Digital Asset?  

A digital asset is anything that is stored digitally and uniquely identifiable. Examples most relevant to building product manufacturers include design files, product specifications, regulatory compliance data, technical documentation, brochures, marketing collateral, and sales resources. By providing a single, centralized place to store, organize, retrieve, and share these digital assets, DAM software is a game changer for BPM marketers and sales reps.  

Managing Digital Assets: Top 6 Challenges for Marketing and Sales Teams at BPMs

Here’s how DAM software solves 6 key obstacles faced by marketing and sales teams at building product manufacturers.

Challenge 1: Organizing Multiple Assets for External Users

Marketing and sales teams often share files with product specifiers, design firms, general contractors, and other third parties. But ensuring you’re distributing to the most recent versions can be challenging because when one is updated, all related assets must also be edited to reflect those changes. Failing to properly maintain your files may result in external users receiving the wrong information, which in turn can lead to a lost sale.

Solution: With DAM software, marketing and sales teams can easily deliver the correct files to external users in a prompt and efficient way. You can even customize the distribution of your assets by creating specific folders with the exact files that your user requires. By providing a single source of truth that keeps all your assets up to date, compliant, and on-brand, you can rest assured that all shared files are the most current.

Challenge 2: Managing Your Brand  

Your brand defines your identity and helps you develop meaningful connections with design professionals. For BPM marketing teams, protecting your brand reputation by ensuring consistency across all your channels can be a tedious and time-consuming task, because it entails meticulously verifying that all your materials are accurate, cohesive, up to date, and on-brand.

Solution: By housing your brand assets in a single location, DAM software ensures you deliver a cohesive and reliable brand presence across all touchpoints to foster deeper trust and recognition within the AEC community. Assets shared with external users are also branded to deliver a more cohesive experience and boost brand awareness. Want to learn more? Check out our article about the benefits of managing brand assets with DAM software.  

Challenge 3: Improving Internal Coordination and Collaboration  

Scattered assets across various teams within your organization inevitably results in duplicated files, miscommunication, and inaccuracies. You, like so many other BPM marketers and sales reps, may also struggle to access the assets you need and ensure they are the latest approved versions. Sifting through convoluted folders searching for lost or misplaced files wastes your valuable time and interrupts your workflows.

Solution: DAM software provides a centralized repository where collaborators can access the most up-to-date digital assets from anywhere in the world, at any time, and from any device. An improved search functionality also empowers marketing and sales teams to find files with ease and eliminates the need to share files via email or other means, reducing confusion, delays, and the risk of errors.

Challenge 4: Gaining Insights into AEC Interactions with Your Assets  

Capitalizing on insights from engagement data on your assets gives you a better understanding of your customers’ journey. The inability to see who’s engaging with your assets means losing out on valuable information that can improve your decision-making capabilities, refine your marketing efforts, and drive organizational growth.

Solution: DAM software takes the guesswork out of your asset performance and sheds light on your unique customer journey. You can easily track key performance indicators (KPIs) like the top product file views and product categories to discern what’s working and what isn’t. These powerful and actionable analytic insights empower you to create targeted strategies for sales and marketing campaigns and identify opportunities for continuous improvement.

Challenge 5: Protecting Assets from Misuse

Staying in control of who can access and make edits to your digital assets can be tricky. When they are spread across several teams and software systems, they’re vulnerable to misuse because it’s challenging to keep track of who may be accessing them and sharing them with external clients or parties.  

Solution: With DAM software, you can rest easy knowing your assets are safe, secure, and in your control. Define data access and set user permissions for shared assets to optimize operations and protect them from unauthorized use.  

Challenge 6: Maintaining an Ever-Growing Number of Assets

Keeping up with a growing number of technical assets to ensure cohesion, consistency, quality, and accuracy can be a daunting task for marketing and sales teams, particularly those with seasonal product lines and regular product launches and expansions.  

Solution: DAM software is designed to grow alongside you. It can manage an increasing number of digital files with ease, so you can embrace innovation, knowing your assets will be well-maintained, up to date, and error-free.

Is DAM Software Suited for all BPMs?  

All building product manufacturers with digital assets, from small to large-sized organizations, should consider using a DAM solution.  

How DAM Software Benefits Small Organizations:

Smaller firms often face the challenge of operating with limited budgets and resources. By consolidating all your file management systems into a single location, you can reduce the costs associated with multiple expensive solutions. Leveraging cutting-edge technology built explicitly for your industry enables smaller building product manufacturers to benefit from time-saving cloud-based organization and DAM systems to increase reliability, functionality, and productivity.  

How DAM Software Benefits Medium-to-Large Organizations:  

In larger firms, product files are commonly dispersed across departments and managed using a wide range of software systems. This leads to unnecessary confusion, convoluted workflows, and file misuse. Centralizing your assets with DAM in one single repository readily accessible to all teams eliminates inaccuracies, improves organization-wide operations, improved file security with user permissions, and build trust with the AEC community.  

The Bottom Line

A robust software solution for digital asset management is a must, regardless of your firm’s size. If you’re looking for effortless, time-saving digital asset organization, then DAM software is for you.  

Why Prodify is the Perfect Fit  

During our 25+ years of experience helping building product manufacturers reach specifiers with CADdetails.com, our team has continually seen the need for a robust software solution powerful enough to support BPM marketers and sales reps. We’ve taken action to fill this gap by launching Prodify, the first-ever DAM solution specifically designed to empower your sales and marketing teams and drive your growth.  

Sign up here to get notified when you can gain early access to our Prodify BETA and experience firsthand the game-changing power of a DAM solution created just for you.