The Magic of Prodify’s Analytics: Transform Your Data into Sales & Marketing Success
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With Prodify’s analytics, you can gain real-time visibility into when professionals from the AEC (architecture, engineering, and construction) community engage with the assets you've shared. This detailed engagement data enables your marketing and sales teams to track how key specifiers interact with your assets, so they can tailor their strategies according to AEC interests and behavior.
With Prodify’s actionable insights, you can monitor engagement levels, create targeted campaigns and product content, and prioritize follow-up communications with specifiers showing active interest in your assets.
In this blog, we’ll explore
- How to track AEC activity to gain unique insights
- Top 4 perks of Prodify’s analytics
- What’s next for Prodify’s analytics
Tracking Activity in Prodify to Gain Unique Insights
When you share an asset, you'll be able to view a list of everyone who has access to your content under People with access. Click Activity next to their email addresses to open the activity log, which details how each user has interacted with your content.
Not only can you track whether they've viewed or downloaded your content or product assets, but you can also see the exact date and time of their interaction, giving you deeper insights into their engagement and interest levels.
If an AEC User Views or Downloads Your Content
Next steps for your marketing team:
- Design a personalized nurture campaign that provides extra value to the prospect based on their download. With 90% of marketers agreeing that personalization greatly enhances profitability, tailoring your approach can significantly increase engagement and drive better results. Make sure to provide valuable product-related content (such as videos, installation guides, real-world projects, spec sheets, CAD drawings, BIM models, etc.) to encourage further engagement.
- Segment the prospect by job title, geographic location, company size, etc. for more personalized follow-up content.
- Track which assets are generating the most views and downloads and monitor engagement with follow-up materials to assess interest and improve future campaigns.
Next steps for your sales team:
- Prioritize this user for immediate follow-up, acknowledging their interest and offering timely support.
- Send a personalized follow-up email referencing the specific asset viewed. Here's a pro tip: provide your sales team with email templates they can easily customize to ensure quick and consistent follow-up communication.
- Prepare a demo that connects to the prospect’s demonstrated interest in your offerings.
Top 4 Perks of Prodify’s Analytics
- Foster Stronger Relationships with Specifiers: Personalized outreach informed by AEC engagement patterns demonstrates that you're actively listening to their needs and are committed to their success. This approach builds trust and strengthens your connection with specifiers.
- Nurture Potential Specifiers More Effectively: Tracking AEC views and downloads provides valuable insights into where specifiers are in their decision-making process. This allows you to engage with them at the right moment, addressing their needs and smoothly guiding them through the buyer's journey. You can also deliver highly targeted and relevant content that aligns with their current product interests or project needs.
- Gain a Competitive Edge: In 2022, only 53% of marketing decisions were driven by analytics. By leveraging Prodify’s analytics in your own campaigns, you can ensure your efforts are more effective than those of your competitors. By developing targeted content and prioritizing follow-up communications with specifiers based on your data, you can drive conversions and improve your bottom line.
- Level Up Your Internal Collaboration: In addition to tracking AEC users, Prodify’s activity log also monitors who within your organization has viewed or downloaded your assets. Your teams can use this to strengthen collaboration— for instance, your marketing team can track which of their assets were viewed and downloaded by members of your sales team, and use that data to optimize and tailor content that more effectively supports sales efforts. Curious about all the way Prodify boosts collaboration among your teams? Learn more here.
What’s Next for Prodify’s Analytics?
Big things are coming your way! We’re working on creating a comprehensive dashboard that consolidates all AEC engagement metrics in one easy-to-navigate space so that actionable, data-driven insights are always at your fingertips.
Ready to Try Prodify?
Empower your sales and marketing teams to follow up with design professionals at the right time with the right message, driving your overall productivity and revenue growth. That’s the magic of Prodify’s analytics.
Join the waitlist for exclusive early access!