Your Brand’s Best Friend: Digital Asset Management (DAM) Software

As someone on the marketing team at a building product manufacturer (BPM), you know that your brand assets are the wind beneath your wings: they define your identity, set you apart from other manufacturers, and nurture relationships with professionals within the architecture, engineering, and construction (AEC) community. But keeping your assets organized, ensuring a cohesive brand identity, and providing readily accessible files for sales use can be difficult. Fortunately, DAM software is here to help with all your brand management needs.

In this post, we’ll cover:

• What brand assets are

• Why branding is important for building product manufacturers

• Top 4 benefits of using DAM software for brand asset management  

• Introducing Prodify: the first-ever DAM software built for marketing and sales teams at BPMs

What Are Brand Assets?

Brand assets are all the design and marketing elements that convey your identity and make you readily identifiable to your target audience, including:

• Logos

• Slogans

• Brand guidelines

• Color palettes

• Branded design files (CAD, 3D, BIM, and 3-Part Specifications)

• Branded product catalogs, images, and videos

• Warranty and compliance information

• Technical documentation (like installation guides and user manuals)

• Branded assets for ecommerce platforms

• Print and packaging materials

• Marketing and sales collateral  

• Tradeshow resources

All these assets come together to define your personality and help you develop meaningful connections within the AEC community.

Why Is Branding Important for Building Product Manufacturers?  

Understanding the importance of branding is the first step to expanding your business and driving your success. Here are the top four reasons why marketers at building product manufacturers need to prioritize their branding efforts:  

1. Fostering Recognition and Trust Among the AEC Community

Successful branding establishes a positive reputation for your business and fosters a strong sense of reliability and credibility among design professionals. This is crucial since 81% of consumers need to trust a brand to consider making a purchase. Establishing yourself as trustworthy helps you form lasting relationships with product specifiers and inspires their loyalty.

2. Expanding Your Distribution Channels and Partnerships

Effective branding unlocks opportunities to increase the number of channels through which you sell your products—and the more distribution channels you have, the greater exposure your brand gets. It also opens doors to new strategic collaborations you can leverage to add extra value to your brand.  

3. Increasing Revenue Generation and Specification Rates

Better branding helps you stand out in a crowded market, resulting in accelerated sales cycles, increased market share, and greater financial return. Having consistent and easily accessible branded assets also increases the likelihood of AEC professionals specifying your products.

4. Guiding Product Line Expansion and Future Growth

A solid brand foundation is your North Star when launching new product lines and pursuing other opportunities for innovation. It ensures that any new developments align with your pre-existing brand identity. Keeping your brand front and center in your growth strategies guides your progress and strengthens your reputation.

DAM Software for Brand Asset Management

Consistency is key to successful branding—in fact, studies show that maintaining brand uniformity across all platforms can boost revenue by 23%. But many marketers at building product manufacturers know firsthand how difficult it is to ensure all your assets are always up to date, cohesive, and easily accessible. That’s where digital asset management (DAM) software comes in.

By housing your brand assets in a single, centralized platform, DAM software helps you better organize and upkeep your digital resources.

Top 4 Benefits of Managing Your Brand with DAM Software

1. A Single Source of Truth

• Streamline your workflow by having all your brand assets instantly updated and readily available in one central repository, so stakeholders can easily access what they need, when they need it.  

• Improve communication between teams, save time effortlessly locating files, and manage a growing number of assets with ease.

2. Elevate Your Brand Integrity and Reputation

• Easily keep all your assets up to date and on-brand to deliver a satisfying and reliable presence across all channels and touchpoints and increase engagement with design professionals.

• Assets displayed on customer portals and ecommerce channels or shared with external users (such as product specifiers, design firms, general contractors, online advertisers, architects, and other third parties) are branded to provide a more cohesive experience and boost brand awareness. ‍

‍3. Oversee Who Accesses Your Assets

• Rest easy knowing you’re in control. Define user permissions, restrictions, and rights to guarantee that your files are always stored, used, and shared in a secure and efficient way.

4. Gain Valuable Insights

• Track the performance and usage of your assets to quickly discover which sales and marketing content is driving the most engagement and uncover opportunities for improvement.  

• Boost your team’s internal efficiency and keep everyone in the loop with intuitive data-sharing features.

• Leverage your insights to identify high-intent firms, adapt your outreach approach, and elevate your client experience.

Prodify: Because BPMs Deserve the Best Brand Management

During our 25+ years of experience helping building product manufacturers reach specifiers with CADdetails.com, our team has continually seen the need for a robust software solution powerful enough to effectively address the demands of your marketing teams. We’ve taken action to fill this gap by creating Prodify, a single source of truth for all your brand management needs.

Are you ready to add this powerful tool to your arsenal? Join the waitlist and experience firsthand the game-changing power of the first-ever DAM solution created just for you.