The reality is that managing product data across spreadsheets, shared drives, and disconnected systems is a productivity killer. That’s why we’re excited to announce the launch of Prodify’s purpose-built Product Information Management (PIM) platform for building product manufacturers.

We’re excited to introduce Visualizer, a powerful new feature that makes Prodify’s Digital Asset Management (DAM) the only platform with built-in support for visualizing your 2D and 3D files, including DWG, RVT and SKP. Unlike generic file-sharing platforms or expensive design software, Visualizer brings clarity, simplicity, and speed to how your teams manage and showcase your products to the AEC (Architecture, Engineering, and Construction) community.

DAM stands for Digital Asset Management, which refers to a system that keeps all your assets (like product images, CAD drawings, BIM models, and marketing files) organized and easy to find. But if your company doesn’t have one, someone (maybe even you!) has probably become the ‘human DAM’—the go-to person for every file request, update, and version check.

Let’s be honest—sending the same file one person at a time feels like something straight out of the dial-up era. It’s time to say goodbye to copy-paste chaos and embrace a better, more intuitive way to share your product content. In this post, we’ll show you how Prodify’s Group Sharing feature makes it easy to share files with everyone who matters, from your internal teams to distributors, resellers, and AEC (Architecture, Engineering, Construction) professionals searching for products to specify.

With Prodify as your single source of truth, every update to your files syncs automatically across the public links embedded in your marketing channels and your shared content, so that AEC (Architecture, Engineering, and Construction) pros always have access to the latest files. Plus, with easy access to your files’ history, Prodify fuels confidence across all your teams and makes version headaches disappear.

Prodify unites digital assets and product data in one powerful platform, giving marketing and sales teams everything they need to centralize, visualize, and optimize content with ease. 

If you’re a sales rep for a building product manufacturer, you know that sales opportunities don’t just happen at the office. They happen at trade shows, on job sites, during lunch-and-learns—anywhere you can get in front of an AEC (Architecture, Engineering, and Construction) professional. But here’s the catch: if your reps can’t instantly show off your product’s technical details, you may lose that moment. That’s where Visualizer saves the day.

Prodify’s brand new Share Analytics Dashboard brings you one-of-a-kind insights into how AEC (Architecture, Engineering, and Construction) professionals engage with your shared assets. This dashboard ensures you’re not just sending content into the void—you’re actively tracking its impact, so you know what’s clicking with your audience and what’s not.

With Prodify’s Visualizer, you can let design pros preview your 2D and 3D files instantly—no third-party software or registration required. Integrated directly into Prodify’s Digital Asset Management (DAM) system, Visualizer is the only solution purpose-built for building product manufacturers to organize, visualize, and share their technical content in a way that’s fast, accessible, and specifier-friendly.

With Earth Day just around the corner, it’s the perfect time for building product manufacturers (BPMs) to consider how you can take action towards a greener, more sustainable future for the built world. In this blog, we’ll explore what digital assets you need to support eco-conscious design and construction, and how Prodify makes storing and sharing those assets with AEC (Architecture, Engineering, and Construction) professionals effortless.

Trade show season is here and building product manufacturers are gearing up to showcase their latest products to a captive audience of potential specifiers from the architecture, engineering, and construction (AEC) community. For your marketing team, trade shows involve preparing a wide range of assets, from product brochures and catalogs to booth graphics, cut sheets, installation guides, sustainability and compliance documents, and more!

With Prodify’s analytics, you can gain real-time visibility into when professionals from the AEC (architecture, engineering, and construction) community engage with the assets you've shared. This detailed engagement data enables your marketing and sales teams to track how key specifiers interact with your assets, so they can tailor their strategies according to AEC interests and behavior.

Effectively managing your digital assets is essential for your success. Building product manufacturers (BPMs) deal with a wide range of assets daily, from technical design files and product images to marketing collateral and sales resources. The costs of disorganization can be high, and poor digital asset management can directly impact your bottom line, making it harder to stay competitive in a fast-paced market.

When it comes to quickly locating your assets in DAM software, tagging plays a crucial role. By describing key attributes of your files, tagging improves your ability to search and filter assets within the DAM system. With Prodify, your tags are fully customizable, allowing you to organize them in a way that best fits your needs and workflows.

If you’re using Digital Asset Management (DAM) software to manage product files, you’re not alone. DAM systems are great general-purpose tools: easy to use, convenient for syncing across devices, and perfect for real-time collaboration within your team. But when it comes to managing digital assets for building product manufacturers, most DAM solutions weren't built with your specific needs in mind.

If you’re using OneDrive to manage product files, you’re not alone. It's great general-purpose tools: easy to use, convenient for syncing across devices, and perfect for real-time collaboration within your team. But when it comes to managing digital assets for building product manufacturers, OneDrive wasn't built with your specific needs in mind.In this blog, we’ll explore why adding Prodify to your tech stack alongside OneDrive can take your file storage, sharing, and management to a whole new level.

If you’re using SharePoint to manage product files, you’re not alone. It's great general-purpose tools: easy to use, convenient for syncing across devices, and perfect for real-time collaboration within your team. But when it comes to managing digital assets for building product manufacturers, SharePoint wasn't built with your specific needs in mind.In this blog, we’ll explore why adding Prodify to your tech stack alongside Google Drive can take your file storage, sharing, and management to a whole new level.

If you’re using Google Drive to manage product files, you’re not alone. It's great general-purpose tools: easy to use, convenient for syncing across devices, and perfect for real-time collaboration within your team. But when it comes to managing digital assets for building product manufacturers, Google Drive wasn't built with your specific needs in mind. In this blog, we’ll explore why adding Prodify to your tech stack alongside Google Drive can take your file storage, sharing, and management to a whole new level.

Managing digital assets is about more than just storage and organization. Compliance with industry standards, regulatory requirements, and internal approval processes are all crucial to ensuring that your assets are correctly used and distributed. Making your compliance information readily accessible to specifiers also plays a key role in building their trust and increases the likelihood of your products being selected over a competitor’s. In one study, architects identified compliance resources as one of the most important pieces of content manufacturers should include on their websites.

For building product manufacturers, weak collaboration between internal teams can severely impact product development and omnichannel marketing and sales strategies. Collaborative, like-minded teams are essential for fueling innovation and boosting efficiency, but achieving alignment can be challenging. That’s where Digital Asset Management (DAM) software comes in—an indispensable tool for manufacturers looking to strengthen internal teamwork. As a single source of truth, DAM software creates a unified digital ecosystem where everyone can effortlessly access and share the most up-to-date assets, saving valuable time and empowering your teams to work more cohesively than ever before.

Your brand assets are the wind beneath your wings: they define your identity, set you apart from other manufacturers, and nurture relationships with professionals within the architecture, engineering, and construction (AEC) community. But keeping your assets organized, ensuring a cohesive brand identity, and providing readily accessible files for sales use can be difficult. Fortunately, DAM software is here to help with all your brand management needs.

The struggle to provide your digital assets to the architecture, engineering, and construction (AEC) community in a timely and efficient way can feel like a heavy burden, leading to failure to get your products specified, loss of revenue, reduced productivity, and frustration among internal teams. You also often grapple with outdated, inaccurate, or duplicated assets stored in several different, hard-to-find places. Fortunately, there’s a solution to ease this burden.